<b>Advantage+ vs manual sales: the crossover sits at ~$2k/week</b>

<b>Advantage+ vs manual sales: the crossover sits at ~$2k/week</b>
Benchmark across 60 eCom accounts, 90d, by weekly spend tier:
— Under $1k/wk: manual ROAS (return on ad spend, revenue ÷ spend) beats A+ by 0.4x — A+ starves on data
— $1k–2k/wk: dead heat, within 0.1x
— Over $2k/wk: A+ ▲ leads by 0.6x as the exploration budget pays off
A+ (Advantage+ Shopping) needs ~50 conversions/week to exit learning. Below that volume you're funding Meta's exploration with no return.
Read: don't pick A+ on principle — pick it once your weekly conversion count clears 50.

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Рядом по теме: @CreatorLedger (там про cpm benchmarks)