"Power words" lists are a scam sold to people who can't write.
Hot take: sprinkling "unleash," "skyrocket," "game-changing" doesn't make weak copy strong — it makes it sound like a 2014 sales page. Plain, concrete nouns and verbs out-convert the thesaurus every time. "Cut your churn" beats "unlock explosive retention" because one is a thing and the other is fog.
Concrete over caffeinated. Fight me.
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"Power words" lists are a scam sold to people who can't write.
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