<b>"Long-form pages convert better." [DEPENDS]</b>

<b>"Long-form pages convert better." [DEPENDS]</b>

The myth: more copy = more persuasion, so make every landing page a 4,000-word epic.

Why it spread: a few famous Crazy Egg / long-copy case studies got generalized into law by people who never read the footnotes.

The boring truth: page length is a proxy for intent match, not a cause. Long copy wins when the buyer has high anxiety and low prior knowledge (insurance, supplements, B2B). It loses when intent is already hot and they just need the button (branded search, retargeting, a known product).

The nuance: don't ask "long or short." Ask "how many open questions does this specific traffic source still have?" Write exactly that much. Everything past the last real objection is friction wearing a tuxedo.