<b>"Above the fold matters most." [MOSTLY MYTH]</b>

<b>"Above the fold matters most." [MOSTLY MYTH]</b>

The myth: cram everything important into the first 600px because nobody scrolls.

Why it spread: it's true... for 2004, when scrolling was a chore and analytics couldn't see what happened below.

The boring truth: scroll-tracking studies (Chartbeat, Nielsen's later work) show people scroll fine when they're engaged. What kills you isn't position, it's a fold that fails to signal "keep going." Attention follows interest, not pixels.

The nuance the slogan skipped: the fold's real job is to earn the scroll, not contain the conversion. A hero that promises payoff below it will out-convert one that dumps the form up top to a cold visitor. Optimize the handoff, not the height.