Loom brief vs written brief: how to hand off

Loom brief vs written brief: how to hand off
The brief format changes creator output quality. Route by content type:
— Complex tone, specific gestures, or a vibe hard to describe? Loom. Show your face, demo the energy, 3 minutes max. Tone transfers, text can't.
— Compliance copy, exact claims, must-say lines? Written. The creator needs to copy-paste, and you need a paper trail.
— Best practice for most jobs? Both: a 90-second Loom for the vibe, a one-page doc for the non-negotiables.
Tradeoff: Loom carries energy but isn't searchable; written is precise but flat.
Framework: Loom the Feel, Doc the Facts. Standardize this two-part handoff and save the template.