Failure mode: no follow-up cadence

Failure mode: no follow-up cadence
Mistake: you send once and move on. 80% of broken-link wins come on the second or third touch. Single-send campaigns leave most recoveries on the table.
Fix cadence framework:
— 1. Day 0: initial pitch with the dead-link evidence.
— 2. Day 4: short bump, re-state the dead URL and the fix.
— 3. Day 10: final value-add touch (offer to send the exact replacement HTML snippet).
— 4. After 3 touches: archive, do not re-contact for 6 months.
— 5. QA gate: no prospect marked "lost" until all 3 touches logged.
Automation: scheduled-send sequencing with auto-stop on reply.
Definition of done: every prospect either replies or completes the 3-touch cadence.