<b>The position-1 CTR curve you've used for a decade is a fossil.</b>

<b>The position-1 CTR curve you've used for a decade is a fossil.</b>

When an AI Overview eats the top of the page, ranking #1 below it can convert worse than ranking #4 used to. The blue link moved down 600 pixels and nobody updated the forecast model.

<b>Stop reporting "average position" like it's 2019. It's a vanity number now.</b>

Track clicks-per-impression by query type instead. Informational vs commercial split tells the real story. Tell me I'm wrong.