<b>Getting cited in an AI Overview and getting a click are two different KPIs. Most of you are tracking the wr

<b>Getting cited in an AI Overview and getting a click are two different KPIs. Most of you are tracking the wrong one.</b>

A citation with no click still plants your brand in the user's head at the exact moment of research. That's an impression you'd have paid for in display ads — now free.

<b>Citation share is the new rankings. Click share is the new conversion. You need both dashboards.</b>

If you can't measure citation share yet, you're flying blind. Fight me.