Time-based drip vs behavior-triggered: the calendar doesn't know your buyer's day.

Time-based drip vs behavior-triggered: the calendar doesn't know your buyer's day.

SCOOP: the oldest automation tactic, the fixed-interval drip, quietly loses to behavior triggers in almost every test we hear about. A 'day 3' email lands whether or not the user did anything. A trigger fires because they did.

Where the old way still wins:
— Cold nurture with zero behavioral signal: a drip is better than silence.
— Onboarding where every action is observable: trigger on the action, kill the calendar.

The hybrid most skip: trigger-first, with a time-based fallback if no signal arrives by day 5. Watch this.