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Session replay: FullStory vs Hotjar vs PostHog

Session replay: FullStory vs Hotjar vs PostHog

Four reads on choosing a replay tool without leaking PII.

1️⃣ FullStory vs Hotjar on depth — FullStory's retroactive search wins for product teams; Hotjar stays simpler for marketing heatmaps. Source: MarTech.org.
2️⃣ PostHog replay if you self-host — bundled with analytics and flags, but you own the storage cost. Via PostHog blog.
3️⃣ Replay's privacy minefield — default masking misses custom inputs; the audit before you turn it on. Source: CMS Wire.
4️⃣ When heatmaps beat replays — for aggregate UX patterns, you don't need to watch individuals at all. Via NN/g articles.

Skip if you already have qualitative signal. Essential if your funnel drops and analytics can't say where.

That's the stack for this week. Forward to a teammate.
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