Consent: client CMP vs server-side enforcement
Four reads on the layer most stacks bolt on too late.
1️⃣ OneTrust vs Cookiebot for SMBs — OneTrust scales to enterprise complexity; Cookiebot covers a single-region site for a fraction. Source: MarTech.org.
2️⃣ Consent Mode v2, honestly — what Google's modeled conversions actually do when a user declines. Via Simo Ahava's blog.
3️⃣ Enforcing consent server-side — a banner alone doesn't stop tags; the case for gating at the collection layer. Via Stape blog.
4️⃣ Consent as a data field — pipe the choice into your warehouse so suppression survives every downstream sync. Source: CDP Institute.
Essential if you operate in the EU and your tracking and your banner disagree.
That's the stack for this week. Forward to a teammate.
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Consent: client CMP vs server-side enforcement
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