Your conversion numbers look too good to be true

Your conversion numbers look too good to be true

New to conversion tracking? Sometimes the Insight Tag (LinkedIn's tracking code) gets installed twice — once in your site theme, once in a tag manager. Now every action counts double.

You celebrate 40 leads. There were 20. You scale up based on a fantasy, then wonder why revenue doesn't match.

The fix: confirm the tag fires only once per page. Use the free LinkedIn Insight Tag browser checker, or ask whoever manages your site to verify there's a single copy.

Think of it like a turnstile that clicks twice per person — your headcount is junk.

Why it matters: decisions built on doubled data send you the wrong way.

Next step: run the tag check and make sure it fires exactly once.