A branded intro card and a cold open aren't two styles, one of them is just retention suicide
The intro card spends your most valuable 3 seconds on a logo nobody searched for. A cold open spends them on the promise. There's no audience that needs your animated bumper before they know if they'll stay.
— Intro sting AFTER the hook lands, at the 0:30 mark
— Cold open always at second zero
Brand the people who stayed, not the ones deciding to leave.
Agree or argue?
Watch Time Heresy
@WatchTimeHeresy
A branded intro card and a cold open aren't two styles, one of them is just retention suicide
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