A/B thumbnail testing is a trap when your real problem is retention, and most of you test the wrong thing
Thumbnail tools optimize the click. They tell you nothing about the 50 percent who bail in 30 seconds. You can win the test and lose the algorithm, because a great thumbnail on a weak hook just speeds up the drop-off it measures.
— Test thumbnails once CTR is your bottleneck
— Test hooks when watch time is
Diagnose before you optimize.
Agree or fight me?
Watch Time Heresy
@WatchTimeHeresy
A/B thumbnail testing is a trap when your real problem is retention, and most of you test the wrong thing
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