The Audience-Width Allocation

The Audience-Width Allocation
Broad relatable meme or niche in-joke? Reach vs resonance, run as a ratio.

□ 1. Goal check — growing the top of funnel? Broad meme, maximum relatability, minimal jargon.
□ 2. Loyalty build — deepening your core? Niche in-joke that only insiders get drives the strongest shares-per-view.
□ 3. Share-trigger test — niche memes trigger 'tag someone who gets this'; broad memes trigger 'tag anyone.'
□ 4. Ratio QA — ~70% broad for reach, ~30% niche to reward and bond the core.

Tradeoff: broad = volume of new eyes, niche = density of loyalty and tribe-signaling.

Rule: label each post broad or niche; audit the mix weekly.