Q: Post-migration our pages look fine to us but Google says they're 'low quality' now. Confused.
A: Frustrating, but there's a likely technical reason. Short answer: your new robots.txt may be blocking CSS and JavaScript, so Google can't render the page and only sees a broken skeleton.
Long answer: Google renders pages like a browser to judge content and layout. If the migration introduced rules like Disallow: /assets/ or Disallow: /js/, Googlebot loads your HTML but not the styling or scripts that build the real content. The rendered result looks empty or broken, hurting quality signals — even though humans see a perfect page. Old "block your scripts" advice causes this constantly.
The fix:
— Remove robots.txt rules blocking CSS, JS, and image folders
— Use the URL Inspection tool's "rendered HTML" view to confirm Google sees the full page
Next step: run a key page through GSC URL Inspection, view the rendered screenshot, and unblock anything missing.
Migration Helpdesk
@MigrationHelpdesk
Q: Post-migration our pages look fine to us but Google says they're 'low quality' now. Confused.
Этот пост опубликован в Telegram-канале Migration Helpdesk. Подписаться можно по ссылке: @MigrationHelpdesk.