Long-form converts 1.5-2x harder; short-form fills the funnel

Long-form converts 1.5-2x harder; short-form fills the funnel

Short-form (sub-60s) ██░░░░ awareness | Long-form (8min+) █████░ consideration

Different jobs, different ROAS. Short-form is cheap reach at the top. Long-form (integrated YouTube segment) earns trust and pre-sells.

— Short-form: $0.02-0.05 CPV, 0.4-0.9% conversion
— Long-form integration: $0.06-0.14 CPV, 0.9-2.0% conversion

Long-form costs more per view but the views are warmer and the link sits in a searchable description for months.

So what: short-form to fill the top, long-form to close considered purchases. Pairing both lifts blended ROAS most.

Benchmark: n=130 split tests — long-form conversion +0.8pp median over short.