Q: My quality is fine but the offer keeps rejecting me. The reason just says 'low quality'. What does that actually mean?
A: 'Low quality' is a bucket, and the mistake is treating it as one problem. Ask for the breakdown — networks usually have sub-reasons behind that label.
What hides under 'low quality':
— Incentivized traffic on a non-incent offer. You rewarded users to sign up, they have no intent, and post-conversion metrics (deposit, retention, second action) collapse.
— Short session time or one-page bounces after the conversion event.
— A geo or device split that technically passes but underperforms the offer's KPI.
— High refund or chargeback rate downstream, which the advertiser feeds back as quality.
Fix: ask the advertiser for the actual KPI behind the offer — is it deposit rate, day-7 retention, approved sales? Then measure YOUR traffic against that exact metric, not against raw conversions. Optimize the downstream number, not the click.
Short version: 'low quality' is a downstream KPI you're not measuring. Get the real metric, optimize for it.
Still stuck? Drop your case in the comments.
Clean Traffic Desk
@CleanTrafficDesk
Q: My quality is fine but the offer keeps rejecting me. The reason just says 'low quality'. What does that act
Этот пост опубликован в Telegram-канале Clean Traffic Desk. Подписаться можно по ссылке: @CleanTrafficDesk.