Best of the inbox: the single-ESP risk

Best of the inbox: the single-ESP risk
Framing: running your whole affiliate operation on one ESP is a failure mode waiting for a TOS review. Picks on diversifying smartly:

🚀 Deliverability
— ESP affiliate-friendliness matrix — earned its spot for naming which platforms tolerate affiliate links and which suspend on sight.
— The graceful-migration runbook — picked because moving lists wrong resets reputation; this preserves it.

🧪 Tests
— Multi-domain, multi-ESP split study — worth it for showing isolation: one suspended domain didn't sink the others.

📥 Swipe
— The "export everything" backup checklist — included so a sudden ban doesn't cost you the list.

Through-line: redundancy isn't paranoia, it's continuity.
Saved you ~2 hours of "what if they shut me down" anxiety.