Single-bottle front-end vs multi-bottle: where you put the savings matters

Single-bottle front-end vs multi-bottle: where you put the savings matters

Trench note: how you frame the bundle changes the whole funnel math.

Lead with the multi-bottle 'best value' and your front-end CR drops — bigger number scares cold traffic off the LP. But AOV is fat from click one.

Lead with single bottle, then upsell quantity post-checkout, and front-end CR stays high — low entry price, easy yes. You recover AOV on the bump page where commitment is already made.

The split:
— Cold expensive traffic, protect CR → single-bottle front, quantity upsell after
— Warm/retarget audience → lead with the 3-6 bottle, they're sold already
— Continuity offer → single trial front, bundle the rebill

Go test it.