Should I email everyone or just a segment?
A blast goes to your whole list. A segment is a slice — like "only people who opened my last 3 emails."
Why it matters: emailing dead, uninterested contacts hurts deliverability. Sending to your engaged slice keeps inboxes happy with you.
— Step 1: Big, exciting announcement everyone needs? A blast is okay.
— Step 2: Normal promo or content? Send to your engaged segment (recent openers/clickers).
— Step 3: ✅ Build one segment today: "opened an email in the last 60 days."
Homework: check how many on your list haven't opened anything in months. Eye-opening, isn't it?
New here? Start with the basics above.
Inbox 101
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Should I email everyone or just a segment?
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