MOAT vs IAS vs DoubleVerify for in-app viewability

MOAT vs IAS vs DoubleVerify for in-app viewability

All three measure viewability and fraud, but in-app SDK coverage separates them.

MOAT (Oracle)
— ✓ Strong on video and rich-media viewability detail
— ✗ In-app SDK rollout lagged web, check coverage per format

IAS
— ✓ Best pre-bid avoidance segments, blocks bad inventory before you buy
— ✓ Solid Open Measurement SDK adoption
— ✗ Post-bid reporting can disagree with the SSP's own numbers

DoubleVerify
— ✓ Tightest fraud + brand-safety bundle, granular app-level blocklists
— ✓ Good MRC-accredited in-app measurement breadth
— ✗ Premium pricing, overkill for pure performance buys

Brand campaigns needing pre-bid control lean IAS. Fraud-and-safety-first buyers pick DoubleVerify. MOAT still shines for rich video specifics.

Verdict: IAS for pre-bid avoidance, DoubleVerify for fraud+safety, MOAT for video detail.
Best for: buyers running brand-sensitive in-app video at scale.