Our read: in-house click scoring vs a paid antifraud vendor

Our read: in-house click scoring vs a paid antifraud vendor
The vendor sells you a verdict per click. The DIY crowd builds a rules box.
— Third-party catches the new botnets faster — they see cross-network signal you never will. Worth it if you're buying RTB pop at scale.
— In-house (IP+UA+timing+conversion-lag heuristics) is free, tunable to your offer, and never accidentally flags your best converting GEO as 'fraud' the way a generic vendor model can.
What the bigger buyers actually do: vendor as the wide net, in-house rules as the override layer on top. Never trust one verdict alone on a payout dispute.
— confidence: high