"Going Live boosts your regular videos in the feed"
The received wisdom: streams warm the algorithm and lift your posts. Repeated because some creators see a bump after a Live.
No one isolated it from the obvious confound: people who go Live also post more and engage more that week. Live is a parallel surface with its own discovery — it doesn't deposit "reach credit" into your video feed. The mechanism that helps is real-time fan signaling, which is contained to the Live recommendation system.
What's true: Live is a monetization and deep-bond tool — gifts, retention of your truest fans, real-time selling. Posting is your reach engine. They feed different parts of the funnel.
Go Live to convert the base. Post to grow it. One does not subsidize the other.
The Algo Heretic
@AlgoHeretic
"Going Live boosts your regular videos in the feed"
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