Your outreach list has names but no screenshots

Your outreach list has names but no screenshots

Real talk: by DM #20 you forget why you liked them.

The chaos:
— list of handles, zero context
— you pitch generic because you can't remember the hook

The fix:
— one column: 'why them' (the exact post/line that earned the DM)
— one column: their best-performing post link
— now every DM writes itself

Context is the whole list. Add a 'why them' column to your sheet before you add one more name.