Q: My banners and links stop converting after a while — why?

Q: My banners and links stop converting after a while — why?

Creative fatigue. Affiliates place your assets once and never touch them; their audience sees the same banner for a year and stops noticing. You blame the partner, but the stale creative is on you.

The fix:

— Refresh your top creatives quarterly and tell partners when new ones drop — a dead asset library signals a dead program.

— Give deep links and text links, not just banners. Most modern conversions come from in-content links, not display.

— Provide seasonal and promo-specific assets ahead of time (Black Friday creatives in October, not November 28).

— Kill banners with zero clicks in 90 days so partners aren't choosing from junk.

Caveat: don't drown them in 200 variants. A focused set of proven, well-labeled assets converts better than an overwhelming library nobody scrolls through.

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