<b>Your buyer isn't paying for trailing twelve months. They're paying for the next twelve.</b>
You price off TTM profit because it flatters you. The buyer prices off forward risk because they're the one holding the bag.
— A site at $4k MRR <i>declining</i> 3% monthly is worth less than one flat at $3k
— Trend slope moves the multiple more than the absolute number does
Stop selling history. You're selling a forecast, and a falling line is a discount you're handing over for free.
Think your TTM average protects you on a downtrend? Show me the math.
Sell It Already
@SellItAlready
<b>Your buyer isn't paying for trailing twelve months. They're paying for the next twelve.</b>
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