<b>SCOOP: The real reason HubSpot bought into custom-coded workflows wasn't features. It was lock-in.</b>
When Operations Hub shipped programmable automation — actual JavaScript and Python steps inside workflows — most read it as catching up to Zapier.
The deeper play: once your data-cleaning and routing logic lives in HubSpot-native code actions, migrating off becomes a rewrite, not an export.
What we're hearing from operators: teams who leaned hardest into code actions report the highest renewal stickiness — and the loudest regret when they try to leave.
Watch this.
The Automation Desk
@TheAutomationDesk
<b>SCOOP: The real reason HubSpot bought into custom-coded workflows wasn't features. It was lock-in.</b>
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