The image-only email mistake

The image-only email mistake
Framing line: a gorgeous single-image email is a deliverability landmine — blocked images leave a blank, text-to-image ratio screams spam. Fixes worth a click:

📥 Swipe
— The 60/40 text-to-image teardown — made the cut for the rule of thumb that actually holds: live text headline, image as support.
— Bulletproof CTA button (no image) doc — picked because HTML/VML buttons render even with images off.

🧪 Tests
— Images-off render gallery — worth it: side-by-sides of top affiliate emails with images disabled. Most are unreadable.

🚀 Deliverability
— Alt-text-as-copy writeup — included for turning blocked images into readable fallback lines.

Lesson: assume images won't load, and design so the offer survives.
Saved you ~80 minutes of pretty-but-dead emails.