The mistake: trusting a screenshot with no date range visible
Steelman: a $62 RPM screenshot is persuasive. You're human.
The asterisk: the most-shared dashboard caps in this niche are Q4 single-day grabs — Black Friday week, US-heavy, holiday ad budgets at peak. The crop conveniently hides the date selector.
🚩 Hidden variable: cherry-picked timeframe. December RPM routinely runs 50-80% above the June-July trough on the same site.
The fix: before you internalize any RPM screenshot, demand the date range and the trailing-twelve-month average. No annual context, no signal — just a flattering pixel.
Not saying the screenshot is faked — saying showing the peak and hiding the calendar is rigged.
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The mistake: trusting a screenshot with no date range visible
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