Burned-in captions vs SRT: delivery format

Burned-in captions vs SRT: delivery format
Caption format is a deliverable decision, not an afterthought. Route it:
— Organic post the creator publishes from their phone? Burned-in. Survives reposts, controls font and placement, on-brand.
— Brand running it as a paid ad through Ads Manager? Deliver a clean master plus an SRT, so they toggle captions per placement and localize.
— Multi-language campaign? SRT, always. You don't re-export 6 burned versions.
Tradeoff: burned-in looks polished but is locked; SRT is flexible but depends on the platform rendering it.
Framework: Burn for Organic, SRT for Paid. Standardize this in your delivery checklist and save it.