DM vs email: creator outreach channel

DM vs email: creator outreach channel
The channel sets your reply rate. Route by creator tier:
— Under 50k followers, no link in bio? DM. They live in the app; email goes unread for weeks.
— Has a media kit, business email, or agent? Email. It signals you're a real budget, not a free-product pitch.
— Following up after a DM read with no reply? Switch to email once, then stop.
Tradeoff: DMs are warm but cap your detail; email carries the brief and rate but feels colder.
Framework: DM to Open, Email to Close. Standardize the first touch by tier. Save this and stop guessing which inbox to hit.