Manual vs smart bidding on native: depends on data, not preference
Everyone defaults to smart bidding because it's lazy-easy. Wrong reflex early.
Smart/target-CPA needs conversion volume to learn. Feed it 4 conversions a week and it hallucinates — chases the wrong widgets, blows budget on ghosts.
Manual CPC is the scalpel for the dirty first phase. You see which widgets and which sites convert, you cut and bump by hand, you build the data smart bidding will eventually need.
The move:
— Cold campaign,
Nutra Trench
@NutraTrench
Manual vs smart bidding on native: depends on data, not preference
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