Lost $1,200 to a 1-day cookie and didn't even know it

Lost $1,200 to a 1-day cookie and didn't even know it

Promoted a furniture DTC brand. Big-ticket stuff, $600 average order. People research that for a WEEK before buying.

Program had a 24-hour cookie. I was eating the click, they were buying on day 4 direct. Zero commission.

The mistake nobody checks: cookie duration vs purchase consideration time.

Do this → match cookie length to price. Impulse $30 product on a 7-day cookie is fine. $500 considered purchase on a 1-day cookie is a trap.

Filter your programs by cookie window today. Kill or renegotiate anything under 7 days on high-ticket.

That one check pays rent.