Notion vs Airtable: creator CRM build

Notion vs Airtable: creator CRM build
Both can track creators. They break at different scales. Decide here:
— Under 30 creators, mostly notes and briefs? Notion. Flexible docs, fast to set up, free.
— Tracking rates, usage-rights expiry, payment status, and filtering by niche across 50+ creators? Airtable. Relational fields and views are built for this.
— Need automations (auto-remind on rights expiry)? Airtable, hands down.
Tradeoff: Notion is friendlier and prettier; Airtable is uglier but holds structured data without collapsing.
Rule: Notion for the small roster and briefs, Airtable when the roster becomes a database. Save this and migrate before you hit 50, not after.