Heard: the AI-caption arms race is solving the wrong problem
Every scheduler bolted on a 'generate caption' button, and they all produce the same beige voice. The teams getting lift aren't picking the best generator — they're feeding a brand voice doc and using AI only for the boring 80% (carousels, repurposing, alt text). Tradeoff: standalone tools like Copy.ai give finer voice control; in-app buttons win on speed and zero context-switching. Use built-in for volume, standalone for hero posts. Why it matters: the differentiator is your input, not their model. Watching this.
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Heard: the AI-caption arms race is solving the wrong problem
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