Selling privately to 'save the broker fee' costs most flippers more than the fee.

Selling privately to 'save the broker fee' costs most flippers more than the fee.

A private sale means ONE buyer, ZERO competitive tension, and a multiple they set. A broker creates an auction inside a qualified pool — that bidding pressure routinely beats the 15% you 'saved.'

The exception: you already have a strategic buyer who NEEDS your asset for a portfolio play. Then go private and squeeze them.

For everything else, 'no broker fee' is a discount you're handing the buyer.

Sold private to dodge a fee? Tell me your net vs. comps.