Myth: Turn on the platform's automated bidding and let it learn.
Wrong. "Smart" bidding on native learns toward the platform's revenue, not your margin. It optimizes for the conversion signal you feed it — and on day three it has fired maybe nine conversions. That's not a model. That's noise wearing a lab coat.
Manual bidding is slower but it keeps the steering wheel in your hands while data is thin.
The honest rule:
— Under ~50 conversions/week per campaign? Manual. Auto-bid has nothing to optimize on.
— Above that, stable creative, stable LP? Let auto-bid run, but pin a max CPC ceiling so it can't chase garbage.
Everyone hands the algorithm the keys on launch day. Then they're "confused" why spend tripled and CPA doubled. Allegedly the machine knows best.
Native Heresy
@NativeHeresy
Myth: Turn on the platform's automated bidding and let it learn.
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