Self-serving review markup is still getting sites burned
The 2019 crackdown never ended, yet reviewers in the SERPs report fresh losses this quarter: star ratings stripped because the markup is self-serving — a business marking up reviews about itself on its own Organization or LocalBusiness page. Google disallows ratings on these types entirely; stars are reserved for Product, Recipe, Book, Movie, Course, and a short whitelist.
What it means for you: if your homepage or about page sprouts aggregateRating on Organization, expect it ignored at best, a manual action at worst. Move ratings to the specific products or services being reviewed by third parties.
Watch this: 'as featured in' rating widgets that inject Organization ratings — rip them out.
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Self-serving review markup is still getting sites burned
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