On-screen text hook vs spoken hook: I A/B'd 6 pairs

On-screen text hook vs spoken hook: I A/B'd 6 pairs
Text hook ("I lost $3k testing this") beat spoken hook on 5 of 6. Reason: muted autoplay. If your hook lives in audio, scrollers never hear it.
— But spoken hook won the ONE talking-head post — the face + voice combo held them.
Rule: if there's a face on screen in second 1, you can lean spoken. No face = text hook or you're invisible.
Next post: add a text hook even if you also say it. 10 min, free insurance.