Ask the Editor
Ask the Editor
@AskTheEditor

Just change the date or actually rewrite the post?

Just change the date or actually rewrite the post?
Q: To refresh old content, is bumping the 'last updated' date enough?

A: Short answer: no — date-only changes do nothing and can backfire.

Longer answer: Google reads the content, not your timestamp. Changing the date without changing the substance is the move spammers use, and a fresh date on stale info actually erodes trust when a reader lands on 2019 advice labeled '2026.' A real refresh means new data, updated screenshots, removed dead links, a tightened intro that matches what people search now, and an honest changelog. When you've done that, then update the visible date — it earns it.

Rule of thumb: if you can't list three concrete things you changed, you didn't refresh, you relabeled.

Anyone want me to go deeper on this? React 👍
Этот пост опубликован в Telegram-канале Ask the Editor. Подписаться можно по ссылке: @AskTheEditor.
tech

Свежие посты в категории «Tech Infrastructure»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.