Merged 12 micro-budget sets into 3 — exited learning, CPA -19%
Had 12 ad sets at $15/day each. None ever got 50 conversions/week, so all 12 stuck in permanent learning, CPA noisy and high.
Consolidated to 3 sets at $60/day:
— each cleared 50 conv/week fast
— learning phase done in 3 days
— CPA $26 → $21
Too many tiny sets = nothing ever learns. Fewer, fatter sets feed the algo. Count yours — how many are starving?
Buyer's Trenches
@BuyersTrenches
Merged 12 micro-budget sets into 3 — exited learning, CPA -19%
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