A platform's anti-cloaking update banned 4,000 of its own paying advertisers in 48 hours

A platform's anti-cloaking update banned 4,000 of its own paying advertisers in 48 hours

Hot take: A rushed detection model update went live and auto-suspended roughly 4,000 accounts in two days — the overwhelming majority legitimate, judging by the ~80% later reversed. Estimated eight-figure ad revenue paused while the platform scrambled.

They'd rather torch thousands of real customers than be seen tolerating a few cheaters. The optics of "tough on cloaking" outweighed the actual cost.

Enforcement isn't calibrated for accuracy. It's calibrated for the press release. Agree? Fight me in the comments.