Your schema lives on the wrong URL — and Google knows
Sources in the SERPs keep hitting the same failure: rich markup placed on a page that canonicalizes elsewhere. Google consolidates signals to the canonical, so structured data on a non-canonical variant (a tracking-parameter URL, an AMP page, a paginated /page/2) is effectively discarded. The canonical is where the markup must live.
What it means for you: audit by comparing the URL holding your JSON-LD against the rel=canonical it declares. If they differ, your Product, Recipe, or Article data is being ignored even though the validator passes — the validator doesn't check canonical consolidation.
Watch this: faceted-navigation pages with parameters are the silent killers here. Mirror the markup onto the canonical, not the variant.
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Your schema lives on the wrong URL — and Google knows
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.