Link-in-bio tools: tap-through is a wash, load time isn't

Link-in-bio tools: tap-through is a wash, load time isn't
n=190 accounts, 45-day window, profile-link taps measured.
— Linktree: median 4.1% bio-tap-to-click
— Beacons: 4.3%
— Raw single link (no aggregator): 6.8%
The single-link advantage is decision friction: every extra option on the landing page costs ~0.4 points of click-through.
Load-time spread: aggregators add 0.6-1.1s vs a direct link; mobile bounce climbs ~3% per second.
So what: use an aggregator only when you genuinely have 3+ destinations. For one offer, send people straight there.