Geo Pulse #70 — GCash and the unbanked Philippines

Geo Pulse #70 — GCash and the unbanked Philippines
Theme: emerging market, mobile-money-first.

— → Philippines case: a subscription offer required a card in a market where most adults don't have one. Adding GCash (and Maya) as the primary option — not a fallback — turned a stalled launch into a 3.5x lift in completed sign-ups. (From a PayMongo Philippines integration note)
— → The reframe: in mobile-money-first GEOs, treat the wallet as the default and the card as the edge case — the opposite of Tier-1 design.
— → Why it's worth your time: a clean case for inverting your checkout priority by market maturity.

File under: emerging markets.