Frame.io vs Drive links: revision tooling

Frame.io vs Drive links: revision tooling
The review tool you pick decides how many rounds you eat. Decision checklist:
— More than 5 timestamped notes per video, or 3+ stakeholders? Frame.io. Comments pin to the exact frame, killing "which 0:14 do you mean?"
— Single approver, 1 to 2 rounds, simple cuts? A Drive link plus a numbered comment doc is faster and free.
— Client outside your tool budget? Drive, with a strict template: timestamp, change, reason.
Tradeoff: Frame.io standardizes feedback but adds onboarding friction; Drive is universal but lets notes scatter.
Rule: match the tool to feedback volume, not project prestige. Save this and set it as your default review SOP.