Q: How did an Audience Trigger turn 'engaged but didn't buy' users into a measurable conversion?

Q: How did an Audience Trigger turn 'engaged but didn't buy' users into a measurable conversion?

A: A store wanted to count high-intent users who viewed 3+ products but never purchased, to retarget them. They used an Audience that creates an event:
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Admin → Audiences → New audience: condition view_item ≥ 3 AND purchase = 0
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Enabled 'Audience Trigger' to fire an event when users qualify
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Marked that event as a key event and built a remarketing list from the audience

The audience captured 4,100 high-intent non-buyers in 30 days. A retargeting campaign to them converted at 5.2% — nearly double cold traffic — and the trigger event let them measure recovery cleanly.

TL;DR: Audience Triggers turn a behavioral pattern into a fireable, countable event you can both measure and retarget.

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