Case file: moving the call to action on-screen

Case file: moving the call to action on-screen

A team noticed muted viewers never heard the ask. They pinned it as on-screen text in the final three seconds.

— Voiceover-only call to action: 1.3% click-through.
— Same call to action also burned on-screen at the end: 2.0% click-through, a 54% lift.
— No change to length or audio.

Why it works: a huge share of the feed watches silent, so an audio-only ask reaches a fraction of viewers. The on-screen version closes the loop for everyone who never unmuted. ⭐ Pick of the week. The cheapest conversion gains hide in the people you were already reaching but never actually asked. File under: if it's only in the audio, half your audience never got it.