Staged cap requests beat one big ask: 50 → 400 daily leads in 9 weeks vs a flat 'no'.
Cohort: one buyer, one network, dating vertical. Cap = max payable leads/day the network accepts.
— Direct request for 400/day at week 0: declined, quality unproven
— Staged path, raising cap only after 7-day quality holds: 50 ▏ → 120 ▏▏▏ → 250 ▏▏▏▏▏▏ → 400 ▏▏▏▏▏▏▏▏▏
Each bump conditioned on approval rate staying above 70%. Total ramp: 9 weeks, zero rejections after week 1.
Read: caps track demonstrated reliability, not ambition — incremental proof unlocked an 8× ceiling the cold ask couldn't (n=1 advertiser, 9-week ramp).
Network Vitals
@NetworkVitals
Staged cap requests beat one big ask: 50 → 400 daily leads in 9 weeks vs a flat 'no'.
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